CONCEPT

Kiwakoto

BRAND STORY

You spend a lot of time in the car.
The inside of the car is also your home; it is the freedom to go wherever you want to go, and the joy of driving down the road.
Food; clothing; shelter; IT; cars. These are things that people can’t live without.

Car Life could be viewed as a part of life

A comfortable home, eating habits, hobbies, work.
To live an even better life, people seek high quality, that is to say “a premium that suits them”.

So what is a premium when it comes to cars?

Improvements in the performance of cars in general have been made possible by mass production, and they are sold worldwide. But they have also lost their individuality.

On the other hand, the individuality and attention to detail with respect to premium cars lends brand value, and brand value is created through craftsmanship.
This polished craftsmanship can be likened to crystals of individuality and attention to detail.

Kiwakoto offers the value inherent in individuality and attention to detail.

The individuality and attention to detail that we offer is that of the city that was Japan’s capital for a thousand years - Kyoto.
Tradition and skills nurtured throughout history.
We offer a premium Car Life centered on a town where craftsmanship endures.


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What is Kiwakoto?

Kiwakoto is a brand that plans, develops, manufactures and sells premium products with a focus on “craftsmanship”.

To create something (koto), you maintain harmony (wa) and produce something special (kiwakoto).

In ancient Japanese, kiwakoto means “being exceptional”.
The handiwork of artisans; the collaboration of different personalities; design that pursues beauty of use. With our brand name, we express our desire to give form to our unparalleled attention to detail.

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We create products that have been designed along multiple fronts:
  • ・Are the artisans really creating products that they are truly satisfied with?
  • ・Are the products that the artisans create really one of a kind?
  • ・For an age that has become accustomed to cheap, good-quality products, how can the value of craftsmanship be identified?
  • ・The quality that we really seek cannot be produced in a workshop alone
  • ・We lose out to overseas brands because we don’t have the funds for capital investment
  • ・The moment we go outside our own comfort zone, we are lost; etc…

These situations are not resolved with one-off support / efforts.

Kiwakoto extracts the personalities of those involved and puts together the most suitable team; we create an environment where product development that makes the very best of these personalities is undertaken. As a brand, we continue to secure a market for our products, clearly conveying the creators’ attention to detail and delivering it to the users.

The type of design we consider is not design as style, not just the shape or form of products.

We consider the usability, functionality and the beauty that is required for today’s lifestyle and instill this into our products, creating products that capture the user’s experiences; this is what Kiwakoto design means.

We pick up on and create trends, creating products with our own unique point of view and editing power that people don’t just think of as something that “will do” but as something that they “can’t do without”.

BRAND PROMISE

We promise to provide a new kind of value that is linked to the future.

  1. 1.Products are today’s beauty of use
  2. 2.We embrace the outstanding skill and individuality of artisans
  3. 3.We lead in creation that transcends the boundaries between artisans
  4. 4.Designers, creators and staff understand each other’s domains; we discuss things on an equal footing and create products that all three parties are happy with
  5. 5.We value the creative process (production region, quality, manufacturing)
  6. 6.We can repair things
  7. 7.Can be made to order
  8. 8.We create an environment where creators can focus on creation
  9. 9.We specify and convey the sentiments of the creators and their background history, culture and skills
  10. 10.The artisans, skills, ideas and designs collaborate and become a platform for offering new value