BMW 740e

BMW 740e
Kawashima Selkon top designer Sumiko Honda
Concept: hospitality that allows you to enjoy cherry blossoms in bloom / a view of cherry blossoms inside the car

Sakura-saki (cherry blossoms in bloom), designed by Kawashima Selkon’s top designer Sumiko Honda, has been used to decorate the seats, lending a moving space a magnificent appearance. In a space that is not defined by place but is free to move around, there is a story in each image of cherry blossoms. The sight of heavily-laden swaying cherry trees has been incorporated into the car interior in an elegant manner.

The floor mats have also been finished in the same design as the seats. The shaggy mats have a feel that has you instinctively taking off your shoes.
The door mirror and door handles have cherry blossoms depicted on them with maki-e. It is as though the cherry blossoms outside have come inside the car through the door mirror and the door handles.

Sumiko HondaDesigner
Sumiko Honda is the top in-house designer at Kawashima Selkon, a textile manufacturer of
long standing in Kyoto; Honda designed the company’s in-house brand “Sumiko Honda”. She is involved in every aspect of the process, from planning through to design, and together with the factory technicians, weaves the outstanding fabric that Kawashima Selkon x Sumiko
Honda is renowned for. Under the theme “admiring the four seasons”, she expresses concepts of nature characteristic of Japan - the change in the seasons, light and shadow, water and air and pursues the creation of fabric that lends spaces color and richness.