Masugi was established in 1713 in front of the gates of Kyoto’s Honno-ji Temple, and boasts a three hundred year-old history. The story of the founder of the company sharing his rice with his friends during the great Kyoho famine has been passed down, and it is said that the name of the company – Masugi – comes from “masu”, the word for a container for measuring rice, and the character “gi” from the term “giri-ninjo” (duty and humanity). This shows that Masugi’s roots lie in sharing both joys and sorrows and providing rescue and assistance in times of disaster no matter how hard the times.