magazine-category: The moment of capticity

追風用意(pronunciation: oikazeyoi)—
This is a word which is used to expresses fragrance in ancient books frequently. “追風” (oikaze) means the wind which brought the smell of the fragrance from the clothe which was incensed, in the other words, It is a smell that drifts on the air after passing. “用意” (yoi) means consideration, concern and addiction. It’s an exquisite consideration about personal upbringing, temperament and interest, to make a faint fragrance smell from the clothes were incensed, left to someone who just passed by.

Not only the clothes incensed, but even the paper (letter paper) incensed was also very important for the nobilities. Because the amativeness between nobility rank was always started with a love letter in Heian period. The love letter must be checked by the nurse of the adoring lady (princess). It was a severely check, to evaluate if the nobleman suitable for the lady (princess). It would be checking from the kind of the paper, the hobbies and taste of the attached leaves (spear leaf, plum, wisteria etc.), the writing style, the skills of poems, and the fragrance from the incensed paper. Since the aristocracies rarely showed their face, the burning incense played an important role in expressing dignity and upbringing, and it was the greatest means of appealing to others. In the dark night, when a noble passed by, people could recognize him or her from the fragrance drifted on the air. And for the instant, nobles took time to prepare the incensed clothes. And for the people who were in love, the incense could express their yearning and help imagining their partner with letters, sealed the seasonal flowers and the self-made incense in the envelope. So, prepared the incense for the moment of releasing the fragrance for who read the letter joyfully. It is the aesthetics of the fragrance of the nobleman who did this not for flaunt, but for the treat wouldn’t be noticed.

The function of fragrance is, sometimes brings the warm humanity, and sometimes has a dignified elegance to moderate the human relationship, and, at the time, the fragrance is not a simply good smell, but the accumulated good behaviors make the hearts of himself and the persons around are compounded and wrapped by the peace. Even if it doesn’t give off a special smell, there’s still various lingering charms. It is a pleasant breeze, such as a gentle smile, a refreshing attitude, and kind words. It is a culture that expresses the feelings of Japanese people who are friendly and elegant.

The spirit of consideration and preparation of Japanese is precious, it is such an etiquette when the incense is disorderly used in modern time. We want to make your car and special space elegant with a deep fragrance, as the spirit of [追風用意] (oikazeyoi), make you joy whenever.　

By the reason of the fragrance is common exist in daily life, there’s almost no expression like “interest in fragrance”. Now we can smell about 2000 kinds of fragrance in one week. From the past, Japanese were sensitive to the changing of seasons, and love the seasonal food and the fragrances from different plants of different seasons. Although Japan is said a nation that loves fragrance, by the facts of history, Japanese always avoid the strong fragrance from abroad, more like using the fresh fragrance. It’s not a hobby for people to use fragrances with rich flavor, more for erase odors of daily life.

It was said there has been lived about one hundred thousand people in the ancient capital of Heian Period, and about 1000 of them belonged to the nobility rank. For cutting the hundred thousand of kinds of odors out of noble’s lives, the fragrances played a very important role. The Heian nobles used the fragrances in their living space and clothes to cut the odors from outside and erase the body odor, then, a noble and fragrant world was established. As same as us in nowadays, using the aromatic and deodorant spray in daily life, but only one thing was so different from now. It was the “fragrance” is a symbol of wealth, educational and good taste. When the daytime gone, the inside of castle became dark, but you could recognize a noble by his special fragrance. The nobles enjoyed making special fragrances for them own. By the background, the knowledge of how to synthesize fragrance was important for them, and the excellent skills have been handed down to present day. The fragrances have born from the luxury world of upper class as an elegant rival game and became a noble and grateful hobby at last.

It’s not bad for inherit the lifestyle through the times from the nobles who are still living in the history. How about play the luxury game to customize your own free and easy fragrance in your own special space?